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Google AdWords campaign management

Google AdWords campaign management

We provide skilled AdWords consultants to optimize your Google Ads campaigns for maximum ROI and business growth.

AdWords consultant experts

Maximize your digital advertising ROI with our expert AdWords consultants. We connect you with specialists who optimize your Google Ads campaigns to deliver measurable results while efficiently managing your budget. Our consultants combine analytical expertise with strategic insight to transform your PPC campaigns into powerful drivers of qualified traffic and conversions.

Our AdWords consultants excel in:

  • Campaign strategy and structure: Building optimized account architectures aligned with your business goals.
  • Keyword research and optimization: Identifying high-value search terms that connect you with your target audience.
  • Ad copywriting and testing: Creating compelling messages that drive clicks and conversions.
  • Bid management: Allocating your budget strategically to maximize return on ad spend.
  • Performance analysis and reporting: Tracking key metrics and delivering actionable insights.
  • Landing page optimization: Enhancing post-click experiences to increase conversion rates.

Whether you need help launching your first Google Ads campaign or optimizing an existing account, our consultants have the technical knowledge and industry experience to deliver results. We stay current with platform changes and emerging best practices to ensure your campaigns leverage the latest AdWords features and targeting capabilities. Partner with Right People Group to access AdWords talent that will transform your digital advertising into a sustainable competitive advantage.

Get a perfectly matched consultant

Let us know what you are looking for and receive CVs of 2-3 independent contractors with skills that match your needs.

    1000+ customers across Europe

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    Why partner with us?

    We deliver the most skilled IT- and business professionals to highly regulated industries and classified organizations across Europe. With 17 years in the market and a global approach, we ensure you reliability and long-term stability​.

    Nordic excellence, global reach

    We combine local expertise with global reach through our offices across Europe. With a carefully curated network of 15,000+ experts and over 15 years of experience, we deliver premium solutions wherever you need them.

    Request to results in 48 hours

    We tap into exclusive talent networks beyond traditional search channels to find your perfect match fast. Our carefully vetted experts are ready to deliver value from day one, ensuring immediate impact on your business.

    Beyond consulting

    We're more than a service provider - we're your strategic partner for critical talent solutions. Our success is measured by your success, building lasting partnerships focused on long-term value creation.

    Certified industry experts

    Our consultants meet the highest standards in governance, risk, and compliance requirements for regulated industries. We deliver pre-vetted experts who excel in the most demanding environments.

    Providing experts across every industry

    Utilities and energy

    Utilities and energy

    Public administration

    Public administration

    Life science & Pharma

    Life science & Pharma

    Healthcare

    Healthcare

    Finance & pension

    Finance & pension

    Aerospace & defense

    Aerospace & defense

    Banner

    We connect you with top talent, ensuring sustainable results and a stronger business. From expert IT consultants to permanent hires, we offer flexible solutions tailored to your unique needs.

    17+

    years of experience

    50+

    dedicated employees

    500+

    consultants on assignments

    15.000+

    pre-screened consultants

    15 000+ qualified experts in our network

    With our Europe-wide network of top-tier IT and business professionals, we bring together over 15,000 highly qualified experts, each equipped with deep industry knowledge and specialized skills. Whether you need cutting-edge technology solutions, strategic business consulting, or project execution support, our professionals are ready to deliver exceptional results.

    Securing Your Next Google Ads Specialist

    In today's digital marketplace, a well-managed Google Ads account is a powerful engine for growth. It can drive targeted traffic, generate qualified leads, and significantly boost revenue. However, the success of your pay-per-click (PPC) campaigns hinges on the expertise of the person managing them. This is why many businesses choose to hire a Google Ads specialist to maximize their return on investment. The platform, formerly known as Google AdWords, is complex and constantly evolving, making expert management more critical than ever.

    Finding the right talent, whether you need a Google Ads consultant for strategic oversight or a hands-on manager for daily operations, is a crucial business decision. The right expert not only builds and runs campaigns but also provides deep analytical insights that can inform your entire marketing strategy.

    The Value of a Dedicated Google Ads Expert

    A true Google Ads expert does more than just select keywords and set bids. They are strategists, analysts, and advertisers rolled into one. A skilled professional will immerse themselves in your business goals to create campaigns that are not only efficient but also highly effective. They focus on continuous optimization, A/B testing ad copy and landing pages, and reallocating budgets to the most profitable areas of your account.

    Furthermore, an experienced Google Ads manager stays ahead of the curve. They understand the nuances of platform updates, new features like Performance Max, and shifting compliance policies. This proactive approach protects your ad spend from being wasted on outdated tactics and ensures your campaigns remain competitive and compliant. Whether you are looking to hire a Google Ads expert for a long-term role or a short-term project, their ability to translate data into actionable insights is what drives tangible results.

    Choosing Your Engagement Model

    When you decide to find a Google Ads specialist, you have several engagement models to consider. Each has its advantages, and the best choice depends on your company's specific needs, internal resources, and long-term goals.

    The Google Ads Freelancer or Contractor

    Hiring a Google Ads freelancer or a Google Ads contractor can be an excellent choice for businesses seeking flexibility and specialized skills. Freelancers often bring deep expertise from working across various industries and can be engaged for specific projects, campaign audits, or ongoing management without the overhead of a full-time employee. This model is ideal for companies that need to scale their advertising efforts quickly or require a niche skillset for a particular campaign.

    The Google Ads Agency

    Partnering with a Google Ads agency provides access to a team of professionals. An agency can offer a broader range of services that may include SEO, social media, and content creation alongside PPC management. This can be beneficial for companies looking for a comprehensive, integrated digital marketing solution. A Google AdWords agency typically works with multiple clients, bringing a wide breadth of experience to your account.

    The Independent Google Ads Consultant

    A Google Ads consultant often fills a strategic role, bridging the gap between a hands-on freelancer and a full-service agency. They can provide high-level guidance, train your in-house team, troubleshoot complex account issues, or oversee your overall PPC strategy. This model allows you to leverage elite-level expertise on a flexible basis, ensuring your campaigns are built on a solid, strategic foundation.

    Key Responsibilities of a Google Ads Manager

    To appreciate the value an expert brings, it helps to understand the scope of their work. A competent Google Ads manager, whether a freelancer or a full-time hire, is responsible for the entire campaign lifecycle. Their core duties typically include:

    • In-depth keyword research and strategic selection
    • Compelling ad copywriting and continuous creative testing
    • Intelligent bid management and budget allocation
    • Campaign structuring for search, display, shopping, and video
    • Conversion tracking setup and validation
    • Landing page analysis and optimization recommendations
    • Regular performance analysis and reporting with clear insights
    • Monitoring competitor activity and market trends

    Effective Google Ads management services are rooted in a data-driven process. The goal is to continuously refine and improve every aspect of the account to achieve key performance indicators (KPIs) like a lower cost-per-acquisition (CPA) or a higher return on ad spend (ROAS).

    The Challenge of Google Ads Recruitment

    The demand for skilled PPC professionals is high, which can make the recruitment process challenging. Identifying a true expert among a sea of applicants requires a deep understanding of the field. Many businesses find that traditional hiring methods are slow and may not effectively vet the technical and strategic capabilities required for the role. This is where specialized Google Ads recruitment becomes invaluable.

    Using Google Ads headhunters or a specialized staffing firm can streamline the process significantly. These partners have an existing network of vetted professionals and understand the difference between a junior practitioner and a seasoned strategist. They can help you recruit a Google Ads specialist who not only has the right technical skills but also fits your company culture and understands your industry.

    Finding Your Perfect Match with a Specialist Partner

    Navigating the market to hire a Google Ads AdWords specialist or manager doesn't have to be a long and uncertain process. At Right People Group, we specialize in connecting businesses with elite, independent technology and marketing consultants who are perfectly matched to their needs.

    We understand that you need more than just a resume; you need proven expertise, delivered quickly and flexibly. Our model is built around this principle. We take the time to understand your specific project goals, technical requirements, and business objectives. Then, we leverage our extensive network of handpicked specialists to find the ideal Google Ads consultant or contractor for your team. We typically present qualified candidates within 48 hours, allowing you to move forward with confidence and speed. Because we operate on a no-cure, no-pay basis, you only commit when we’ve found the perfect expert and they have started their work. Let us help you find the specialist who will turn your Google Ads investment into a significant competitive advantage.

    15 000+ qualified experts in our network

    With our Europe-wide network of top-tier IT and business professionals, we bring together over 15,000 highly qualified experts, each equipped with deep industry knowledge and specialized skills. Whether you need cutting-edge technology solutions, strategic business consulting, or project execution support, our professionals are ready to deliver exceptional results.

    Contact me for a consultation

    Ulrik is always open to discuss your specific needs. He can quickly give you an accurate picture of the solution we can deliver to meet your needs.

    Ulrik Calum - Managing Director

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