Nearshoring: Definition, benefits, examples, and how to know it’s right for your business

Nearshoring: Definition, benefits, examples, and how to know it’s right for your business

  • November 21, 2022
  • Blog

Nearshoring, a business practice that has been growing in popularity in recent years, is the process of outsourcing work to a company or individual located near your own. It has many benefits for both parties involved, and can be an excellent way to improve efficiency and communication within a business. But nearshoring is not right for every company, and there are a few things you should consider before making the decision to outsource near your home base.

What is nearshoring?

Nearshoring is the process of outsourcing work to a company or individual located near your own. The term nearshore generally refers to outsourced work that is done in a nearby country that share a border with the country where the work is being done – for example, a software development company in the United States might delegate projects or tasks to a software development team in Mexico. However, nearshoring can also include outsourcing work to other countries in close proximity, such as Canada or Europe.

The benefits of nearshoring

There are many reasons why the nearshore outsourcing model has become so popular in recent years. Here are just a few:

Improved communication: When you outsource work to someone near your own location, it becomes much easier for team members on both sides to communicate effectively. There is little or no cultural differences or language barriers, and you can easily arrange face-to-face meetings. This can lead to faster turnaround times.

Cost savings: Nearshoring can help save costs, as companies don’t need to invest in long-distance travel or expensive video conferencing solutions like they would if they were nearshoring overseas.

Greater flexibility: Nearshoring allows your business to be more agile and adaptive to changing market conditions, as it is easier to scale up or down quickly with nearshore partners.

Faster delivery times: Nearshore locations tend to have shorter lead times on projects, meaning that the work gets done more quickly and efficiently, making the product supply chain more efficient.

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Types of businesses that use nearshoring

Nearshoring can be a great option for businesses of all sizes, from small startups to large multinational corporations. Here are some examples of companies that nearshore:

Software development: Technology and software companies outsource nearshore programming tasks to increase efficiency and reduce costs. Famous examples include IBM, Microsoft, and Oracle.

Manufacturing: nearshoring can help reduce manufacturing costs and increase productivity. Companies such as Apple and Samsung have nearshored parts of their production processes to countries like Mexico and China.

Marketing: nearshore partners can help companies increase the reach of their marketing campaigns quickly and cost-effectively. Companies like Nike and Coca-Cola nearshore marketing tasks to increase their global reach.

Business processes outsourcing: Businesses nearshore back-office functions such as bookkeeping, customer service, and data entry to increase efficiency. Companies like Amazon and eBay nearshore tasks related to these business operations to countries such as India and the Philippines.

Research & development: Companies nearshore R&D tasks to access specialized expertise and benefit from shorter turnaround times. Companies such as Google and Facebook nearshore research & development tasks to countries like Ukraine and Finland.

How to know if nearshoring is right for your business

Nearshoring can be an excellent way for businesses to increase efficiency and reduce costs. However, it is not the right solution for every business. Here are a few factors you should consider before nearshoring:

Your skillset: Nearshoring requires a certain level of expertise on both sides to ensure success, so make sure that you or your nearshore partner have all the necessary skilled workers to complete the task at hand

Customer expectations: Nearshoring can help speed up delivery times, but if your customers expect quick turnaround then nearshoring might not be the best option as it may take longer than they’re expecting. Nearshoring is not as time-efficient as near sourcing, which is more like nearshoring but also includes having the nearshore partner on site to help with tasks.

Your nearshoring partner: When nearshoring, it’s important to make sure you choose a reliable and experienced nearshore partner who can handle the work you need done and that you can expect consistent quality. It’s also wise to consider their cultural compatibility

Budget: Nearshoring can save money in the long run, but there may be upfront costs involved in setting up a nearshore partnership. Make sure you have the budget to cover any potentially expensive nearshoring fees before you commit.

Alternatives to nearshoring

Nearshoring is not the only outsourcing model when it comes to outsourcing work. There are a few other alternatives to consider, including near-sourcing and cloud sourcing.

Near sourcing: near sourcing involves having employees from nearshore locations on-site at your business in order to help with tasks or projects. This can be an attractive option for businesses that need nearshore employees to be available at short notice or for more complex tasks that require face-to-face collaboration.

Cloud sourcing: cloud sourcing is the process of outsourcing work to remote teams located anywhere in the world. This option allows businesses to access talent from around the globe and can help keep costs down as most of the work is done remotely.

Offshoring: Offshoring is the process of hiring employees or contractors located in other countries to complete tasks for your business. This option can be attractive for businesses looking to reduce costs, as offshore workers are typically paid less than nearshore or near-source employees.


In conclusion, nearshoring has many benefits for both parties involved and can be an excellent way to improve efficiency and communication within a business. However, there are a few things you should consider before nearshoring, such as skillset, customer expectations, and budget. Ultimately, nearshoring is a great option for many businesses – but it’s important to do your research and make sure it’s right for yours.